Ai visibility local

Report

Run: 7d9fbdb2 · Project: metabase-assessment-2 · Brand: Metabase

Generated: 2026-02-13T10:55:10.930099Z · Status: succeeded

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AI Visibility Score (Buyer Discovery)

Measures how often your brand appears in non-branded, category-level AI answers, before a user knows you exist.

Score (0–100)

59.1

Formula: 0.5*brand_rate + 0.3*(100-displacement_rate) + 0.2*avg_strength, clamped 0..100

Primary score uses unbranded (buyer discovery) only. Unbranded fetched: 80 · Branded fetched: 0

What this means

Higher is better: you are present more often, displaced less often, and when you are present your mention is stronger.

Brand-Aware AI Performance

Measures how AI systems describe and position your brand when users search for it directly.

Branded performance does not affect the primary visibility score.

Score (0–100)

0.0

Formula: 0.5*brand_rate + 0.3*(100-displacement_rate) + 0.2*avg_strength, clamped 0..100

What this means

This reflects brand-aware queries only. Use it to validate positioning on branded evaluation questions.

Kpis

This report separates buyer-discovery (unbranded) from brand-aware (branded) queries. Primary score uses unbranded only.

Metric	Value
Answers fetched (total)	80
Unbranded answers fetched (primary)	80
Branded answers fetched (secondary)	0
Answers analyzed (unbranded only)	80
Brand mention rate	60.0%
Brand absent rate	40.0%
Brand missing answers	32
Displaced when brand missing (of missing)	15 (46.9%)
Displacement rate	18.8%
Displaced when brand missing	15 (18.8%)
Displaced despite brand mentioned	0 (0.0%)
Average strength score	23.8
Mentions with competitors	77.5%
Evidence coverage	60.0%
Errors	0

Coverage summary

Metric	Value
Expected items	80
Fetched items	80 (100.0%)
Analyzed items	80 (100.0%)
Successful items	80
Failed items	0
Partial completion	no

Error summary

Total errors: 0 · Error rate: 0.0%

No run-item errors recorded.

Run cost estimate

Scope	Input tokens	Output tokens	Total tokens	Estimated cost (USD)
Total	6264	32459	38723	$0.070458
openai	3178	6364	9542	$0.004295
gemini	3086	26095	29181	$0.066163

By provider

Provider	Analysis rows	Brand rate	Displaced rate	Avg strength	Mentions with competitors
gemini	40	70.0%	7.5%	26.0	75.0%
openai	40	50.0%	30.0%	21.5	80.0%

Your brand scorecard

Customer entities only (this should typically be just your brand).

Entity	Answers	Brand rate	Displaced rate	Avg strength
Metabase	20	55.0%	20.0%	22.0

Competitors scorecard

Competitor entities only.

Competitor	Answers	Brand rate	Displaced rate	Avg strength
looker	20	55.0%	20.0%	22.0
power bi	20	60.0%	20.0%	21.0
tableau	20	70.0%	15.0%	30.0

Competitive pressure

Top competitors overall

Competitor	Count
looker	56
power bi	54
tableau	51

Top competitors when brand missing

Competitor	Count
looker	15
power bi	11
tableau	11

Risk highlights (Buyer Discovery)

Top displaced

#	Provider	Entity	Competitors	Question	Open
1	gemini	Metabase	looker, power bi	Can you list some BI tools that excel in data integration?	View
1	openai	looker	looker, power bi	Can you list some BI tools that excel in data integration?	View
1	gemini	power bi	looker, power bi	Can you list some BI tools that excel in data integration?	View
1	openai	power bi	looker, power bi	Can you list some BI tools that excel in data integration?	View
2	openai	Metabase	looker	What are some comparable tools to dbt in the analytics space?	View
2	openai	looker	looker	What are some comparable tools to dbt in the analytics space?	View
2	openai	power bi	looker	What are some comparable tools to dbt in the analytics space?	View
2	openai	tableau	looker	What are some comparable tools to dbt in the analytics space?	View
4	openai	Metabase	looker, power bi	Can you suggest some tools similar to Tableau?	View
5	openai	Metabase	looker, power bi	What are some other business intelligence tools like DBT?	View

Top low strength mentions

#	Provider	Entity	Strength	Question	Open
1	openai	Metabase	20.0	Can you list some BI tools that excel in data integration?	View
1	gemini	looker	20.0	Can you list some BI tools that excel in data integration?	View
1	gemini	tableau	20.0	Can you list some BI tools that excel in data integration?	View
1	openai	tableau	20.0	Can you list some BI tools that excel in data integration?	View
3	gemini	power bi	20.0	What are the best alternatives to Postgres for analytics?	View
4	gemini	Metabase	20.0	Can you suggest some tools similar to Tableau?	View
4	gemini	looker	20.0	Can you suggest some tools similar to Tableau?	View
4	gemini	power bi	20.0	Can you suggest some tools similar to Tableau?	View
4	openai	power bi	20.0	Can you suggest some tools similar to Tableau?	View
5	gemini	looker	20.0	What are some other business intelligence tools like DBT?	View

Risk highlights (Brand-Aware)

Top displaced

No displacement detected for branded queries.

Top low strength mentions

No low-strength mentions detected for branded queries.

Recommendations (Buyer Discovery)

These are generated from the same fields you already store (brand_mentioned, displacement, strength_score, evidence_snippet, competitor mentions).

Reduce displacement on evaluation queries

Displacement rate is 18.8%

Create or strengthen comparison and 'best X' pages with concise reusable proof points (pricing signals, integrations, outcomes).

Examples:
- Can you list some BI tools that excel in data integration?
- Can you list some BI tools that excel in data integration?
- Can you list some BI tools that excel in data integration?
Increase strength of brand mentions

Average strength score is 23.8

Make differentiators explicit and consistent across core pages (who it is for, what it replaces, quantified outcomes, integrations, implementation time).

Examples:
- Can you list some BI tools that excel in data integration?
- Can you list some BI tools that excel in data integration?
- Can you list some BI tools that excel in data integration?

Recommendations (Brand-Aware)

No brand-aware recommendations yet.