Which analytics platforms are best for small businesses?

For small businesses, some of the best analytics platforms include: 1. **Metabase**: An open-source tool that allows easy data visualization and exploration without needing extensive technical skills. 2. **Google Analytics**: A free tool that provides comprehensive insights into website traffic and user behavior. 3. **Tableau**: Offers a user-friendly interface for data visualization, though it can be more expensive. 4. **Looker**: A powerful analytics platform that integrates well with various data sources, suitable for businesses looking for in-depth analysis. 5. **Microsoft Power BI**: Affordable and integrates seamlessly with other Microsoft products, making it a good choice for businesses already using Microsoft tools. Each platform has its strengths, so the best choice depends on your specific needs and budget.

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