Which analytics platforms are best for small businesses?

For small businesses seeking analytics platforms, options often balance cost-effectiveness, ease of use, and the ability to extract actionable insights from data. Popular choices include Google Looker Studio, Metabase, Microsoft Power BI, Zoho Analytics, and Google Analytics 4. **Metabase** Metabase is an open-source business intelligence (BI) tool well-suited for startups and small to medium-sized enterprises (SMEs) due to its affordability and user-friendly interface. It allows users to visualize, analyze, and explore data with minimal setup and without extensive technical expertise. Metabase offers a no-code query builder for non-technical users, as well as an SQL editor for more advanced analysis. While the open-source version is free, paid enterprise versions offer advanced features and hosted solutions with technical support. It's praised for its quick implementation and ability to integrate with various databases. **Looker (and Looker Studio)** Looker, a Google Cloud product, is a powerful BI and data analytics platform. For small businesses, **Google Looker Studio (formerly Data Studio)** is often recommended as a free and accessible data visualization tool. It allows users to combine data from various sources (especially Google platforms like Google Analytics, Google Ads, and Search Console) into customizable reports and dashboards that automatically update. Looker Studio is known for its ease of use and wealth of "how-to" information, making it suitable for those looking to grow their online presence and make data-driven decisions without expensive software. The enterprise-grade Looker platform offers more sophisticated data analytics and a robust data modeling layer (LookML) for highly customizable and governed reporting. However, this can involve a steeper learning curve and requires a license, which can be a significant investment for small businesses. Looker's pricing is typically quote-based, and for small teams, the "Standard" plan is designed for organizations with fewer than 50 users. **Comparison for Small Businesses:** * **Cost:** Metabase has a free, open-source version, making it highly cost-effective for lean budgets. Google Looker Studio is free. The full Looker platform generally has a higher cost, often with custom pricing and per-user fees that can be expensive for small teams. * **Ease of Use:** Metabase is lauded for its simplicity, minimal setup, and user-friendly interface, allowing quick data exploration without extensive technical knowledge. Looker Studio is also considered easy to use for creating simple and effective dashboards. The more advanced Looker platform has a steeper learning curve and may require initial training or a dedicated data team. * **Features & Scalability:** Metabase offers robust features for dashboards, data visualizations, and embedded analytics, and is suitable for growing with a business. Looker Studio provides strong data collation and visualization for online presence tracking. The full Looker platform offers more advanced analytics capabilities, deeper integration into database structures, and strong governance, making it ideal for businesses poised for rapid growth and complex data needs. * **Support:** Metabase offers support with its paid plans. Looker is noted for having a robust and responsive support system. **Other Recommended Platforms for Small Businesses:** * **Google Analytics 4 (GA4):** Excellent for comprehensive website and app analytics, offering robust tracking and integration with other Google services. Its free tier makes it accessible for small businesses. * **Microsoft Power BI:** Provides enterprise-grade tools without a bloated price tag, offering powerful features for transforming and visualizing data, and integrating seamlessly with other Microsoft products. * **Zoho Analytics:** An affordable, user-friendly BI tool that offers powerful features and self-service analytics with AI capabilities, particularly attractive for small businesses and beginners. * **Mixpanel and Amplitude:** Both excel at product analytics and user behavior tracking, offering deeper insights into how users interact with products, which can be valuable for small businesses with digital products.

{ "attempts": 1, "backoff_ms_total": 0, "grounding_enabled": true, "latency_ms": 10082, "model": "gemini-2.5-flash", "raw_response": { "automatic_function_calling_history": [], "candidates": [ { "avg_logprobs": null, "citation_metadata": null, "content": { "parts": [ { "code_execution_result": null, "executable_code": null, "file_data": null, "function_call": null, "function_response": null, "inline_data": null, "media_resolution": null, "text": "For small businesses seeking analytics platforms, options often balance cost-effectiveness, ease of use, and the ability to extract actionable insights from data. Popular choices include Google Looker Studio, Metabase, Microsoft Power BI, Zoho Analytics, and Google Analytics 4.\n\n**Metabase**\nMetabase is an open-source business intelligence (BI) tool well-suited for startups and small to medium-sized enterprises (SMEs) due to its affordability and user-friendly interface. It allows users to visualize, analyze, and explore data with minimal setup and without extensive technical expertise. Metabase offers a no-code query builder for non-technical users, as well as an SQL editor for more advanced analysis. While the open-source version is free, paid enterprise versions offer advanced features and hosted solutions with technical support. It\u0027s praised for its quick implementation and ability to integrate with various databases.\n\n**Looker (and Looker Studio)**\nLooker, a Google Cloud product, is a powerful BI and data analytics platform. For small businesses, **Google Looker Studio (formerly Data Studio)** is often recommended as a free and accessible data visualization tool. It allows users to combine data from various sources (especially Google platforms like Google Analytics, Google Ads, and Search Console) into customizable reports and dashboards that automatically update. Looker Studio is known for its ease of use and wealth of \"how-to\" information, making it suitable for those looking to grow their online presence and make data-driven decisions without expensive software.\n\nThe enterprise-grade Looker platform offers more sophisticated data analytics and a robust data modeling layer (LookML) for highly customizable and governed reporting. However, this can involve a steeper learning curve and requires a license, which can be a significant investment for small businesses. Looker\u0027s pricing is typically quote-based, and for small teams, the \"Standard\" plan is designed for organizations with fewer than 50 users.\n\n**Comparison for Small Businesses:**\n* **Cost:** Metabase has a free, open-source version, making it highly cost-effective for lean budgets. Google Looker Studio is free. The full Looker platform generally has a higher cost, often with custom pricing and per-user fees that can be expensive for small teams.\n* **Ease of Use:** Metabase is lauded for its simplicity, minimal setup, and user-friendly interface, allowing quick data exploration without extensive technical knowledge. Looker Studio is also considered easy to use for creating simple and effective dashboards. The more advanced Looker platform has a steeper learning curve and may require initial training or a dedicated data team.\n* **Features \u0026 Scalability:** Metabase offers robust features for dashboards, data visualizations, and embedded analytics, and is suitable for growing with a business. Looker Studio provides strong data collation and visualization for online presence tracking. The full Looker platform offers more advanced analytics capabilities, deeper integration into database structures, and strong governance, making it ideal for businesses poised for rapid growth and complex data needs.\n* **Support:** Metabase offers support with its paid plans. Looker is noted for having a robust and responsive support system.\n\n**Other Recommended Platforms for Small Businesses:**\n* **Google Analytics 4 (GA4):** Excellent for comprehensive website and app analytics, offering robust tracking and integration with other Google services. Its free tier makes it accessible for small businesses.\n* **Microsoft Power BI:** Provides enterprise-grade tools without a bloated price tag, offering powerful features for transforming and visualizing data, and integrating seamlessly with other Microsoft products.\n* **Zoho Analytics:** An affordable, user-friendly BI tool that offers powerful features and self-service analytics with AI capabilities, particularly attractive for small businesses and beginners.\n* **Mixpanel and Amplitude:** Both excel at product analytics and user behavior tracking, offering deeper insights into how users interact with products, which can be valuable for small businesses with digital products.", "thought": null, "thought_signature": null, "video_metadata": null } ], "role": "model" }, "finish_message": null, "finish_reason": "STOP", "grounding_metadata": { "google_maps_widget_context_token": null, "grounding_chunks": [ { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "femaleswitch.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFjMMrVKJe_SYK3PpupKB9CFt3b2aXlJ_9zL5v0KrqTb_XJrrZzYtBf_Z1q9qDGXYg9_nCHFm-9RxKhEAi3e3jyUarXY19bYdiY8hR4ZPzF6PwrlhC4qezicwKU19d_nyuPsQ2IqWYix_adujaWlyWDXpEkcBHYjnvhCQ8GdD4=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "selecthub.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEBN9iyqWWz8up1GEH2-g6cQ1K67XnUN1LEI90iteaXlkemiEmbVd7Y8LWJrFXI8uBnTcny4-orKrHhKIneHqmeJeIhpwk6xF7ka3nekOl3ikUUzQjnb0sf9visix8_9s-1bk_21K2zj5U7EI-W4imU3ivb3mH0qOcGqWhB" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "embeddable.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHcfU3T-wAnVXJifi79w6386L-FUg-mfF4upIQ_JSGyu6KXKbLzSe2KkX92HoIGfqs4NyTOoICsmx8o06QaXhYHKCTbM153q7ngJr8IzhjAUWUwtJ6LiRTMAmFdZgNt-VpNWQenQWB-" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "g2.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEbBxrXiffljOJ57OtKxBqDMDBiEq_XUJXrtRCMWjvDqHj1ULuc4_WvS_mSjaZGbxLbjKci1ZctWnI8Gjej-EzeeaRnAyOkD4bI4pkQPce9aEIh3m_7nsX6sTwlx9JoK3u8JIxISRxgkw==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "analyticsvidhya.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGeU4ES-Hho3n9bxI19aJYXRIBJcQHHMbqeexet9XZAqaKJuXcK6LSTeaK2d3O1GfHKyg7BwAJ-_QIaar5ysSIEQ0h6Pv4n_4tGaFLRhjqmdbXdrjw99PPQ5xyPkNAkKgM8WNfF8fe95w848vb5e6foap8d0YvabGr3BAcQwhSkqxQ_RbXfsZ83eWCVvYpGj9DakPd3X607ksYhoQUP8bVuaeMnPYtyrXq1AQ==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "trevor.io", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGGQRqnVQsx5APEEdm_iBmAH8FidyNQoivHZwD-iw4F_q2hjmAEVJIPTPjB09QuOdNRA6O0YgRx4ZZxxr-vAyEvy6To9tUM6VlCs5XIXCwpaqzH2p8rXlD7q9qw7__EMkoDF_pS48fYJsaNJU37YA==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "metabase.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEHZSQXO58sMbH-6x5U0Ud2lWJh-VeHws6bWjcwAcentVzIvpFxfUZUgKSRYEz5sXhJ1q2ruRnfee4MvrPHfDjluAhEs24B5jpB96y3LwwkyAV5-h6UAYE91yN_7LK81BzXOug=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "metabase.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQG7c5aP5ex9faZElLvdH8k4JoffipcH9jEdrCbArBGTdg6da2WX2CFyiw0wqOHh3Fe51JMt2Y3bMlYCXRUmOmROOyI5_RYX9pS0JqFbAnn37PRhx00=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "digitalanalystteam.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEgKeWb8etMKFrdt2QhNHzli8WRwo4oUiuxDn7YIjkfiP8v5adotadJReiqXGx_e1U8uhMSFz9pS0xymz571IzA5cbprL6sNFY_h7GRUXpOT7tcUtksGqS3zsTUB8k2bZgY9ybIBFRowqGBFdMu-d2YTOMRf9nLRY5uCPTK8Scas7O0rO6I7fLqC4vcTwi0bxaiHzIqWqM=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "admazes.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQErBR4dHJtTUNzklzaOKNwO9iK3CuEdhYP9KEdrZ8LiP7A_ztvFTBrO_9onw11z5Ce3Iso2mdfBzW_DZTOCOpevR-XMIvG1Fq2usdfqCPWVJUYDLIVdzlMEwVj8KTq5vTNM-gIRw-g4qt-lHcg0OMVTNC97yuHv06CQUlLZuXIHbLLV7WgDbllAVFbn" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "bgateway.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHRHQfQA51dWua8PoxMgr__iqE-yUKtfNOSszDkyv84uF5sU2_9n2FU9W-lkBOtwAXvyCILMe1s5evMITxVB0nMj7BIMBNofO7baOrHI2cotBP02bRRSmgJPIGkY3s5XgRFJnIzH_l_FIZssb-1FdNoCXs2EYfF8JRd4cq1E5PV2SbMhcP9LSBFMyVMpx88uK2swW-144CSZWzF80vv4zPWPwVWT17-PIGSDuJZlPxuezctPQ==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "deliberatedirections.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFA4KvLm4JouRGfI0e2-RGahH1yicod9Jlg0P9q42BdW_g3Ib-npEkWji21z9uLj0SPfjYrgfc-48kjPp3DDzzL1lKuxU0dKHX9eAVWwIS1rAL7dS565JiDB3en6DWo6oeVs6Jm7ZjlbR_plvz3P2Zo0dgDUAzCCUl-mg==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "tooljet.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQH4-DgIMvt-7LEd-Ox-gUpsrkOJGfcKaO4CDxEsFNGfuq04Z6GTF1MRLniUDsvPiCXtVxYl7TqtdgLNZNcmyVIIb8Venze6yNvKRO7waJZr653D0aQWeSr2x7DG2wF2GX_FxUGFtQRw0yP8XsxK1aRhTroY_IR6I4e2Bc_1EA==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "hedgehogmarketing.com.au", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEJg_YgBMkciYD2D84lpes_jYT1kxOuBT9M0Z720OXYX0USJ7-NYxLO6ra9fn1sKkXB4r5qnx1S1pWLoj8NyAYS_oWAu9Wpbgbf09EfkTBSRj-7vSU-i8N5mciOX4BvzJ7U7iGnAO-9ugrjibaW2AnlTerEie2TxpwoGJuydG_CQZ2R0VCXemMXjrk7IuIRL9k2SLjN4nCh04pwNEV8gvdb1rGmM-6s" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "datacamp.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHtWu0aZ3XclOcF2nrdWWZA2qJMpDMKz1JMZqvp3YrjkHRZxeBdaSgrvkUL2LKdHdxWhuI3LM_XdyaScWeFn_HrEAvlSwL-ccBNUKQJC6umYP_dpTsN9-Qyu-nSe2rF6-6LxCXlLmVCz7vOYd6GRji_GQ6mX8rU4SY=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "embedded-analytics.info", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEJ82SSh52a_C4owS-xmd9M9n6nbNdxSSh4-I5vybzEsPc7RgC5PE9WCAj4gWJbQf6W1A4TMp9L707JPTDFjfnRNFXQ9edbfSQYsW4Ejutmry8ulWX73DmudwSVbKxofFXj-1akrAXS1cVago173dLrmFIxfrvehfU=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "holistics.io", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQG1of2UE92B7D_OZz6_Njx96xrVAAJZCKuPD1KQIi68aTn_vMer8YkMmTFs9xIVlWd-Yv_fPFN-mLGuXnj2c2v7LONsii3fwGa_-IQ1AGvKn4tjw0j599V-9kljf7dik03NeQMa1qdfcw==" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "metabase.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFf0PmLVh09DPSG3TZ4hA3W05O9r4FacSCytQUEfF4CPelnpIWjpHWrQ0iDUHZf3SJ4gWGAKfegQ82M73DyKU4-y4DmuT8VXTjjICfB9P7oU3-2R6fKE7dHsKyGKDemgEuDRmreai-P134=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "convertmate.io", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQH5O_lxZhQa3rKEFDJM9J2QQC1Eb5c8KcsX7kDTy7Nq-eUQvlRMStNcx4m7_nAHzF4idK-4-z3i35sSTlTNXxJjR17v2gQrXYnYYW9GSdRJd5lG2kwsksAMgsmhHG9peP91adu14ZjJOg0RgJskKbYCSGV86B6Q1w8Q-J7C2SjurbAT5wM=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "g2.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHLNB9bikxK1aaF8mCMdj0369pX5C6uvwHXFMCTsYrno7e8prnREkDNBOI68TIm_EotExauN6Rozy0FPGqIMArFvq8lPh8jH0MGEyg4yY8NjjCVHJN3xiHQYwBsVEnIgoOD2ZShwbo-u1vsxzUmd3sPHZ9nAkhU7Y83OxU=" } }, { "maps": null, "retrieved_context": null, "web": { "domain": null, "title": "zoho.com", "uri": "https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEn0T1tJ9neWhqSfE4KDDdzeKp4KTjva7OlcegaUtGDQ254VETfx_DqmW9x7ZZg6Mlp_4siQ0jmyV7TAJOk2eZMn0-cNbS5S4BnLsfNBqr-O4Z2P8JiUhtQYLJP56BW6uuYQQ==" } } ], "grounding_supports": [ { "confidence_scores": null, "grounding_chunk_indices": [ 0, 1, 2 ], "segment": { "end_index": 475, "part_index": null, "start_index": 280, "text": "**Metabase**\nMetabase is an open-source business intelligence (BI) tool well-suited for startups and small to medium-sized enterprises (SMEs) due to its affordability and user-friendly interface." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 1, 3, 2, 4 ], "segment": { "end_index": 593, "part_index": null, "start_index": 476, "text": "It allows users to visualize, analyze, and explore data with minimal setup and without extensive technical expertise." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 5, 2 ], "segment": { "end_index": 711, "part_index": null, "start_index": 594, "text": "Metabase offers a no-code query builder for non-technical users, as well as an SQL editor for more advanced analysis." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 1, 6, 4 ], "segment": { "end_index": 844, "part_index": null, "start_index": 712, "text": "While the open-source version is free, paid enterprise versions offer advanced features and hosted solutions with technical support." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 1, 3, 4, 7 ], "segment": { "end_index": 935, "part_index": null, "start_index": 845, "text": "It\u0027s praised for its quick implementation and ability to integrate with various databases." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 8, 9 ], "segment": { "end_index": 1045, "part_index": null, "start_index": 937, "text": "**Looker (and Looker Studio)**\nLooker, a Google Cloud product, is a powerful BI and data analytics platform." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10, 11, 12, 13, 14 ], "segment": { "end_index": 1186, "part_index": null, "start_index": 1046, "text": "For small businesses, **Google Looker Studio (formerly Data Studio)** is often recommended as a free and accessible data visualization tool." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10, 13 ], "segment": { "end_index": 1391, "part_index": null, "start_index": 1187, "text": "It allows users to combine data from various sources (especially Google platforms like Google Analytics, Google Ads, and Search Console) into customizable reports and dashboards that automatically update." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10, 13 ], "segment": { "end_index": 1596, "part_index": null, "start_index": 1392, "text": "Looker Studio is known for its ease of use and wealth of \"how-to\" information, making it suitable for those looking to grow their online presence and make data-driven decisions without expensive software." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 11, 0, 5 ], "segment": { "end_index": 1765, "part_index": null, "start_index": 1598, "text": "The enterprise-grade Looker platform offers more sophisticated data analytics and a robust data modeling layer (LookML) for highly customizable and governed reporting." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 3, 5 ], "segment": { "end_index": 1900, "part_index": null, "start_index": 1766, "text": "However, this can involve a steeper learning curve and requires a license, which can be a significant investment for small businesses." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 15, 16, 9 ], "segment": { "end_index": 2040, "part_index": null, "start_index": 1901, "text": "Looker\u0027s pricing is typically quote-based, and for small teams, the \"Standard\" plan is designed for organizations with fewer than 50 users." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 1, 5, 4 ], "segment": { "end_index": 2184, "part_index": null, "start_index": 2042, "text": "**Comparison for Small Businesses:**\n* **Cost:** Metabase has a free, open-source version, making it highly cost-effective for lean budgets." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10, 13 ], "segment": { "end_index": 2214, "part_index": null, "start_index": 2185, "text": "Google Looker Studio is free." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 15, 5, 16, 9 ], "segment": { "end_index": 2351, "part_index": null, "start_index": 2215, "text": "The full Looker platform generally has a higher cost, often with custom pricing and per-user fees that can be expensive for small teams." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 1, 3, 2, 17 ], "segment": { "end_index": 2526, "part_index": null, "start_index": 2352, "text": "* **Ease of Use:** Metabase is lauded for its simplicity, minimal setup, and user-friendly interface, allowing quick data exploration without extensive technical knowledge." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10, 13 ], "segment": { "end_index": 2617, "part_index": null, "start_index": 2527, "text": "Looker Studio is also considered easy to use for creating simple and effective dashboards." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 3, 5, 17 ], "segment": { "end_index": 2739, "part_index": null, "start_index": 2618, "text": "The more advanced Looker platform has a steeper learning curve and may require initial training or a dedicated data team." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 1, 2, 7 ], "segment": { "end_index": 2909, "part_index": null, "start_index": 2740, "text": "* **Features \u0026 Scalability:** Metabase offers robust features for dashboards, data visualizations, and embedded analytics, and is suitable for growing with a business." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 10 ], "segment": { "end_index": 3002, "part_index": null, "start_index": 2910, "text": "Looker Studio provides strong data collation and visualization for online presence tracking." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 0, 3, 5 ], "segment": { "end_index": 3219, "part_index": null, "start_index": 3003, "text": "The full Looker platform offers more advanced analytics capabilities, deeper integration into database structures, and strong governance, making it ideal for businesses poised for rapid growth and complex data needs." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 6 ], "segment": { "end_index": 3281, "part_index": null, "start_index": 3220, "text": "* **Support:** Metabase offers support with its paid plans." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 3 ], "segment": { "end_index": 3348, "part_index": null, "start_index": 3282, "text": "Looker is noted for having a robust and responsive support system." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 18, 12 ], "segment": { "end_index": 3617, "part_index": null, "start_index": 3562, "text": "Its free tier makes it accessible for small businesses." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 11, 12, 14, 19 ], "segment": { "end_index": 3830, "part_index": null, "start_index": 3618, "text": "* **Microsoft Power BI:** Provides enterprise-grade tools without a bloated price tag, offering powerful features for transforming and visualizing data, and integrating seamlessly with other Microsoft products." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 11, 12, 14, 20 ], "segment": { "end_index": 4030, "part_index": null, "start_index": 3831, "text": "* **Zoho Analytics:** An affordable, user-friendly BI tool that offers powerful features and self-service analytics with AI capabilities, particularly attractive for small businesses and beginners." } }, { "confidence_scores": null, "grounding_chunk_indices": [ 18 ], "segment": { "end_index": 4252, "part_index": null, "start_index": 4031, "text": "* **Mixpanel and Amplitude:** Both excel at product analytics and user behavior tracking, offering deeper insights into how users interact with products, which can be valuable for small businesses with digital products." } } ], "retrieval_metadata": null, "retrieval_queries": null, "search_entry_point": { "rendered_content": "\u003cstyle\u003e\n.container {\n align-items: center;\n border-radius: 8px;\n display: flex;\n font-family: Google Sans, Roboto, sans-serif;\n font-size: 14px;\n line-height: 20px;\n padding: 8px 12px;\n}\n.chip {\n display: inline-block;\n border: solid 1px;\n border-radius: 16px;\n min-width: 14px;\n padding: 5px 16px;\n text-align: center;\n user-select: none;\n margin: 0 8px;\n -webkit-tap-highlight-color: transparent;\n}\n.carousel {\n overflow: auto;\n scrollbar-width: none;\n white-space: nowrap;\n margin-right: -12px;\n}\n.headline {\n display: flex;\n margin-right: 4px;\n}\n.gradient-container {\n position: relative;\n}\n.gradient {\n position: absolute;\n transform: translate(3px, -9px);\n height: 36px;\n width: 9px;\n}\n@media (prefers-color-scheme: light) {\n .container {\n background-color: #fafafa;\n box-shadow: 0 0 0 1px #0000000f;\n }\n .headline-label {\n color: #1f1f1f;\n }\n .chip {\n background-color: #ffffff;\n border-color: #d2d2d2;\n color: #5e5e5e;\n text-decoration: none;\n }\n .chip:hover {\n background-color: #f2f2f2;\n }\n .chip:focus {\n background-color: #f2f2f2;\n }\n .chip:active {\n background-color: #d8d8d8;\n border-color: #b6b6b6;\n }\n .logo-dark {\n display: none;\n }\n .gradient {\n background: linear-gradient(90deg, #fafafa 15%, #fafafa00 100%);\n }\n}\n@media (prefers-color-scheme: dark) {\n .container {\n background-color: #1f1f1f;\n box-shadow: 0 0 0 1px #ffffff26;\n }\n .headline-label {\n color: #fff;\n }\n .chip {\n background-color: #2c2c2c;\n border-color: #3c4043;\n color: #fff;\n text-decoration: none;\n }\n .chip:hover {\n background-color: #353536;\n }\n .chip:focus {\n background-color: #353536;\n }\n .chip:active {\n background-color: #464849;\n border-color: #53575b;\n }\n .logo-light {\n display: none;\n }\n .gradient {\n background: linear-gradient(90deg, #1f1f1f 15%, #1f1f1f00 100%);\n }\n}\n\u003c/style\u003e\n\u003cdiv class=\"container\"\u003e\n \u003cdiv class=\"headline\"\u003e\n \u003csvg class=\"logo-light\" width=\"18\" height=\"18\" viewBox=\"9 9 35 35\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\n \u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M42.8622 27.0064C42.8622 25.7839 42.7525 24.6084 42.5487 23.4799H26.3109V30.1568H35.5897C35.1821 32.3041 33.9596 34.1222 32.1258 35.3448V39.6864H37.7213C40.9814 36.677 42.8622 32.2571 42.8622 27.0064V27.0064Z\" fill=\"#4285F4\"/\u003e\n \u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.3109 43.8555C30.9659 43.8555 34.8687 42.3195 37.7213 39.6863L32.1258 35.3447C30.5898 36.3792 28.6306 37.0061 26.3109 37.0061C21.8282 37.0061 18.0195 33.9811 16.6559 29.906H10.9194V34.3573C13.7563 39.9841 19.5712 43.8555 26.3109 43.8555V43.8555Z\" fill=\"#34A853\"/\u003e\n \u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.6559 29.8904C16.3111 28.8559 16.1074 27.7588 16.1074 26.6146C16.1074 25.4704 16.3111 24.3733 16.6559 23.3388V18.8875H10.9194C9.74388 21.2072 9.06992 23.8247 9.06992 26.6146C9.06992 29.4045 9.74388 32.022 10.9194 34.3417L15.3864 30.8621L16.6559 29.8904V29.8904Z\" fill=\"#FBBC05\"/\u003e\n \u003cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.3109 16.2386C28.85 16.2386 31.107 17.1164 32.9095 18.8091L37.8466 13.8719C34.853 11.082 30.9659 9.3736 26.3109 9.3736C19.5712 9.3736 13.7563 13.245 10.9194 18.8875L16.6559 23.3388C18.0195 19.2636 21.8282 16.2386 26.3109 16.2386V16.2386Z\" fill=\"#EA4335\"/\u003e\n \u003c/svg\u003e\n \u003csvg class=\"logo-dark\" width=\"18\" height=\"18\" viewBox=\"0 0 48 48\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\n \u003ccircle cx=\"24\" cy=\"23\" fill=\"#FFF\" r=\"22\"/\u003e\n \u003cpath d=\"M33.76 34.26c2.75-2.56 4.49-6.37 4.49-11.26 0-.89-.08-1.84-.29-3H24.01v5.99h8.03c-.4 2.02-1.5 3.56-3.07 4.56v.75l3.91 2.97h.88z\" fill=\"#4285F4\"/\u003e\n \u003cpath d=\"M15.58 25.77A8.845 8.845 0 0 0 24 31.86c1.92 0 3.62-.46 4.97-1.31l4.79 3.71C31.14 36.7 27.65 38 24 38c-5.93 0-11.01-3.4-13.45-8.36l.17-1.01 4.06-2.85h.8z\" fill=\"#34A853\"/\u003e\n \u003cpath d=\"M15.59 20.21a8.864 8.864 0 0 0 0 5.58l-5.03 3.86c-.98-2-1.53-4.25-1.53-6.64 0-2.39.55-4.64 1.53-6.64l1-.22 3.81 2.98.22 1.08z\" fill=\"#FBBC05\"/\u003e\n \u003cpath d=\"M24 14.14c2.11 0 4.02.75 5.52 1.98l4.36-4.36C31.22 9.43 27.81 8 24 8c-5.93 0-11.01 3.4-13.45 8.36l5.03 3.85A8.86 8.86 0 0 1 24 14.14z\" fill=\"#EA4335\"/\u003e\n \u003c/svg\u003e\n \u003cdiv class=\"gradient-container\"\u003e\u003cdiv class=\"gradient\"\u003e\u003c/div\u003e\u003c/div\u003e\n \u003c/div\u003e\n \u003cdiv class=\"carousel\"\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFawOqaok4IsoR96IwibXtLJlMvxrF6ttI-OBKLBTsNnVtwybFCIkWqhr2L4MnvXtFnBZtbHSEZrAenRN5-SFSggHA6hS5molkywRDeg9BgCJD8obf9Oe7mOFNM_qujw_r4_RAw4t_uoFwjJQuWjREN6A1dxf3sbkmbNFkRZSi6yjDIzhTV-8W_b1y0u16wDz-rSt5i-_aAmY9JAMA1TD3FMySkiDKVSMQI\"\u003eaffordable business intelligence tools\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHg9y0zzwzkm5jv2gT09NgrsPW3rxG0QWaaM8tB7BWuIo3X1V61sHcu2Eh1s30cl3A_rfX6ApAvNQrynhf5XyPdJ3zbuFIYprfZRd8Co9caVdLv3vPCDQsRLC7A4zVD-tIUfMMjgw0pgHeKUQDC6JuGSWeS-jZNtanBHKpC44QAFcOhzLlKLgv2fUjPGSY--jFp3ZOXYA6c9tjyDu1D0A==\"\u003eMetabase for small business\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQG9SXNM3mHBzVAFoOxcepiK3NaIZBwmvdpZivQhuOxsF8pZHZTW1yrD4N6looMgdRiQHFHvXz_ou8ItUM1WAgzA35natsSXkGGPoxX8vETr_k-r6bTBQyZY-eSazWZxoHREMTPv7ZvAdhhRGdVvxkn0SoA0iAEmey-cgWJ_X9Wha_EkU4cyTunUDgQ04trVpvEXtaIjcMbWjLMOVNjPrGRakoCRy8BilrE_HPk=\"\u003eanalytics platforms for small businesses\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEXI3HQCXnDkkfrQ00I6iHF6WBDk6C3wv_x9j65Lohxdl4gwIDIJGfbrkYRYOf8iTElJ_YNeqGh4qHQUfeQVsAVpLBgQHIfkH3jrGd4g6Zpvf5oHumXrNmoqtjqv_sI7seRebqcBoz_m8VH53e6pexAVGCiEmVByxT7h-YyuHXpic1GxzZdshHb2IafnIZwHNhy1TVDq2ym9d6yk_s=\"\u003eLooker for small business\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEuJ3lUhR5iwzLTcJtJJ76mx68sELhbUsLm6xGtyy3wI_dj0wUbvki33xgFr84DBQqjogM_NmP-qjvO-gNNu_t3tUtIvAfd8V1zly5AFSb4_wXhTR4fuSm_lQH0SO-z56IWFQG2WH5UJrqn9_FPZ7AXLMZS4zf9f31mSrvz5ZmY23InMMy3hiMDeQl_t3dznmrNzLJzdCPu-1f8MRIV8-MlvlqHkOkzf8w=\"\u003eMetabase vs Looker for small business\u003c/a\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n", "sdk_blob": null }, "source_flagging_uris": null, "web_search_queries": [ "analytics platforms for small businesses", "Metabase for small business", "Looker for small business", "Metabase vs Looker for small business", "affordable business intelligence tools" ] }, "index": 0, "logprobs_result": null, "safety_ratings": null, "token_count": null, "url_context_metadata": null } ], "create_time": null, "model_version": "gemini-2.5-flash", "parsed": null, "prompt_feedback": null, "response_id": "DWSMafqjO7HHnsEP8Ib4qAQ", "sdk_http_response": { "body": null, "headers": { "alt-svc": "h3=\":443\"; ma=2592000,h3-29=\":443\"; ma=2592000", "content-encoding": "gzip", "content-type": "application/json; charset=UTF-8", "date": "Wed, 11 Feb 2026 11:12:14 GMT", "server": "scaffolding on HTTPServer2", "server-timing": "gfet4t7; dur=9817", "transfer-encoding": "chunked", "vary": "Origin, X-Origin, Referer", "x-content-type-options": "nosniff", "x-frame-options": "SAMEORIGIN", "x-xss-protection": "0" } }, "usage_metadata": { "cache_tokens_details": null, "cached_content_token_count": null, "candidates_token_count": 856, "candidates_tokens_details": null, "prompt_token_count": 76, "prompt_tokens_details": [ { "modality": "TEXT", "token_count": 76 } ], "thoughts_token_count": 201, "tool_use_prompt_token_count": 188, "tool_use_prompt_tokens_details": [ { "modality": "TEXT", "token_count": 188 } ], "total_token_count": 1321, "traffic_type": null } }, "request_payload": { "input": { "contents": "You are answering a user query. Be concise but helpful.\nIf you mention products or brands, be specific.\nDo not invent facts. If unsure, say you are unsure.\n\nBrand under analysis: Metabase\nBrand website: https://metabase.com\nEntity focus: competitor = looker\n\nUser query: Which analytics platforms are best for small businesses?", "model": "gemini-2.5-flash" }, "model": "gemini-2.5-flash", "provider": "gemini" }, "retry_policy": { "base_backoff_s": 0.6, "max_retries": 3, "timeout_s": 60 }, "usage": { "cost_usd": 0.0021628, "input_tokens": 76, "model": "gemini-2.5-flash", "output_tokens": 856, "pricing_source": "local_price_table_v1", "provider": "gemini", "total_tokens": 1321 }, "usage_raw": { "cache_tokens_details": null, "cached_content_token_count": null, "candidates_token_count": 856, "candidates_tokens_details": null, "prompt_token_count": 76, "prompt_tokens_details": [ { "modality": "TEXT", "token_count": 76 } ], "thoughts_token_count": 201, "tool_use_prompt_token_count": 188, "tool_use_prompt_tokens_details": [ { "modality": "TEXT", "token_count": 188 } ], "total_token_count": 1321, "traffic_type": null } }

{ "input": { "contents": "You are answering a user query. Be concise but helpful.\nIf you mention products or brands, be specific.\nDo not invent facts. If unsure, say you are unsure.\n\nBrand under analysis: Metabase\nBrand website: https://metabase.com\nEntity focus: competitor = looker\n\nUser query: Which analytics platforms are best for small businesses?", "model": "gemini-2.5-flash" }, "model": "gemini-2.5-flash", "provider": "gemini" }

null