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Which analytics platforms are best for small businesses?

Answer

Metabase is a strong option for small businesses due to its open-source nature, ease of use, and self-service analytics capabilities, allowing both technical and non-technical users to explore data and create dashboards with minimal SQL knowledge. It's particularly well-suited for quick insights and offers a relatively simple setup and broad data connector support. Beyond Metabase, here are other analytics platforms well-regarded for small businesses: * **Google Analytics 4 (GA4)** is ideal for small businesses seeking comprehensive website and app analytics without cost barriers, especially for those already integrated into Google's marketing ecosystem. It provides robust tracking, cross-platform insights, custom event monitoring, and AI-powered insights, with seamless integration with Google Ads and Search Console. * **Zoho Analytics** is a top choice for its affordability and extensive integrations (over 500), including CRM, marketing, and sales data. It features an AI assistant (Zia) and a user-friendly interface, making it effective for visualizing trends, tracking KPIs, and predicting outcomes. * **Microsoft Power BI** is a leading option for small businesses already utilizing Microsoft tools. It transforms raw data into interactive dashboards and reports, offering seamless integration with Excel, Office 365, and Azure services, along with AI-powered insights. * **Looker Studio (formerly Google Data Studio)** is a cloud-based, free tool excellent for small businesses that want to visualize data without a steep learning curve. It allows the creation of dashboards with a drag-and-drop interface and connects to various Google data sources. * **Mixpanel** excels at product analytics and user behavior tracking, making it valuable for businesses focused on understanding user interaction with their products. It offers event-based tracking, funnel analysis, cohort reports, and real-time data visualization. * **Tableau** is known for its visual analytics, allowing users to blend data from different sources and create interactive dashboards. While it may have a steeper learning curve and higher cost, it's popular for making data visually appealing. * **Amplitude** is strong for product analytics and user behavior tracking, especially for small businesses with mobile apps or web applications. It offers sophisticated cohort analysis, retention analysis, and funnel tracking. * **Redash** is an open-source, SQL-based analytics tool that provides a flexible querying interface and is ideal for data analysts, engineers, and BI teams who rely heavily on SQL.

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small businesses\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFE6bteKyHzg9Kg6uF4TQVG4BLikyCknsFvCrriOYv2fsXx0xrThHb7qHAtWno923RRmz9JDKaQt-JJKQAo1GjOnJfYEnWOyB2z8kbgdziARdQ2DvZCIP-z4bkeJPdQ0J_vEP3poB6hKiRJo4O0FsZm0mogsMKHGVtL2r__63zH_HmHrz1ZK6hbD1PslWxFW8TsLFfr5Oo4woDRUy8e21nROS4LrwplyKQTwAEffl-cHg==\"\u003ebest analytics platforms for small businesses\u003c/a\u003e\n \u003ca class=\"chip\" href=\"https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFsy4rhY1M_gKU6kde4fdCoYCcqAhf-C6t9N2rIzpTzv5ZoJKZ8qwT3PwpKndjcOXXxIH0Ofl1QMboQTU1AVLU83Ppl3Ea16xbll8BifpfGYXeJiERmymPDldAJrGfToRZ55UZhzcsZaFQN79I8UVPhflOspZ-mOgVDksIhyxupflYG8SGILCNcnw1S5F2RbUgDkcoLUESF-TkWUaYc90-jb4KthOWKGuE=\"\u003eMetabase for small businesses reviews\u003c/a\u003e\n \u003c/div\u003e\n\u003c/div\u003e\n", "sdk_blob": null }, "source_flagging_uris": null, "web_search_queries": [ "best analytics platforms for small businesses", "Metabase 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"prompt_tokens_details": [ { "modality": "TEXT", "token_count": 69 } ], "thoughts_token_count": 212, "tool_use_prompt_token_count": 164, "tool_use_prompt_tokens_details": [ { "modality": "TEXT", "token_count": 164 } ], "total_token_count": 989, "traffic_type": null } }, "request_payload": { "input": { "contents": "You are answering a user query. Be concise but helpful.\nIf you mention products or brands, be specific.\nDo not invent facts. If unsure, say you are unsure.\n\nBrand under analysis: Metabase1\nBrand website: https://metabase.com\n\nUser query: Which analytics platforms are best for small businesses?", "model": "gemini-2.5-flash" }, "model": "gemini-2.5-flash", "provider": "gemini" }, "retry_policy": { "base_backoff_s": 0.6, "max_retries": 3, "timeout_s": 60 }, "usage": { "cost_usd": 0.0013807000000000001, "input_tokens": 69, "model": "gemini-2.5-flash", "output_tokens": 544, "pricing_source": "local_price_table_v1", "provider": "gemini", "total_tokens": 989 }, "usage_raw": { "cache_tokens_details": null, "cached_content_token_count": null, "candidates_token_count": 544, "candidates_tokens_details": null, "prompt_token_count": 69, "prompt_tokens_details": [ { "modality": "TEXT", "token_count": 69 } ], "thoughts_token_count": 212, "tool_use_prompt_token_count": 164, "tool_use_prompt_tokens_details": [ { "modality": "TEXT", "token_count": 164 } ], "total_token_count": 989, "traffic_type": null } }

What was sent to the model?

{ "input": { "contents": "You are answering a user query. Be concise but helpful.\nIf you mention products or brands, be specific.\nDo not invent facts. If unsure, say you are unsure.\n\nBrand under analysis: Metabase1\nBrand website: https://metabase.com\n\nUser query: Which analytics platforms are best for small businesses?", "model": "gemini-2.5-flash" }, "model": "gemini-2.5-flash", "provider": "gemini" }

Error json

null