Which analytics platforms are best for small businesses?

For small businesses, some of the best analytics platforms include: 1. **Metabase**: An open-source tool that offers easy data visualization and dashboarding, ideal for non-technical users. 2. **Google Analytics**: Free and widely used, it provides comprehensive web analytics and insights into user behavior. 3. **Tableau**: Offers powerful data visualization capabilities, though it may be more complex and costly for smaller businesses. 4. **Looker**: A robust platform for data exploration and business intelligence, suitable for those with more advanced needs. 5. **Microsoft Power BI**: Affordable and integrates well with other Microsoft products, making it a good choice for businesses already using Microsoft tools. Each platform has its strengths, so the best choice depends on your specific needs and budget.

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